A Look At What Eye See

With Zen Bodi, Jeunesse Global makes strong entrance into weight-loss market

It’s almost unheard of for a company to be started out of someone’s garage and then rise to become a serious global contender in a non-technology-based industry within nine years of its founding. But that is precisely the nearly unbelievable feat that Jeunesse Global has been able to pull off.

Founded in 2009 by industry veterans Randy Ray and Wendy Lewis, Jeunesse Global quickly grew from a garage startup to one of the most dominant companies in the global health and beauty industry. Jeunesse was able to capitalize from the beginning on the high level of expertise and skill of its founders. Ray had become known throughout North America as one of the most formidable salesmen of his day. At the same time, Lewis had become renowned for her ability to quickly put together great product portfolios, making use of some of the top product-development scientists in the world.

With Jeunesse Global, Ray and Lewis put their complementary skillsets to work like never before. Within just a few years, the company was doing tens of million of dollars in sales and counted among its ranks thousands of distributors worldwide. Today, Jeunesse is estimated by some to be worth more than $1 billion. The company does hundreds of millions of dollars in sales each year.

It’s no big surprise, then, that the company that took on an entire industry would make an entrance into one of the toughest and most competitive markets in the world. With its Zen Bodi, Jeunesse is making a strong showing in the global weight-loss business. But unlike many of its competitors, the Zen Bodi supplement and the larger Zen 8 Project total-health system of which it is a part represent an entirely new approach to weight loss.

Zen Bodi is a scientifically designed supplement that helps to build muscle, burn fat and suppress appetite. It forms a crucial part of the Zen 8 Project. But neither of these products are being marketed with the wild claims of some of Jeunessse’s competitors in the weight-loss business. Instead, the Zen 8 Project uses behavioral and nutritional science to clinically guide the user through its success-maximizing routine.