Graeme Holm has worked in the financial services industry for more than 17 years and is accredited in real estate, finance, and financial planning. He is an MPA Top 100 Broker and the Director of NSW brokerage Infinity Group Australia. He worked for close to 10 years with the major 4 banks in Australia but became dis-enamored after he discovered that Australian families are not treated well by Australian finance institutions. This is when he decided to startup his own company so he could get into the nuts and bolts of improving the financial lives of people who call Australia their home.
Graeme Holm has talked about the ways that Infinity’s approach is different from the rest of the traditional brokers in Australia. He commented that Infinity starts out by getting to the bottom of their clients’ financial situations and their needs. It takes more than one short meeting to do this, and this is why his company meets with its clients more than once. This enables him and his company to adjust their clients’ weekly budgets and to include everything that they need on a weekly basis. When Infinity offers a loan to a client, they appoint a personal banker to that client who will help them to get their loan paid off as soon as they can. This is not normal in an industry where most businesses are done working with their clients as soon as they give them the loan.
Graeme Holm set up Infinity so that its clients learn a lot about their own spending habits. The company’s debit card concept helps them control consumer spending by not allowing them to purchase anything they couldn’t buy outright with cash. He knows that a lot of the things that people buy just gets trashed shortly after they purchase it. Instead, they could be spending their money on paying off debt or reducing their mortgage. In an interview, he spoke about how he feels that credit is one of the largest adversaries of the Australian family and that people can use their debit card in the same way without incurring large debt that they can never hope to pay off.
It is a fact that close to a third of all Australian families are in debt and are over their head in-debt, at that. Those who hold mortgages are the most in debt, and Graeme Holm wants to change that. The way that Infinity makes a profit during the process is through the fees they charge, which amounts to 10% of a families debt ruction for the year. His company aims to help their clients pay down their home loans much quicker, and Infinity’s business model was created due to the fact that it was losing mortgage commissions because Australian banks weren’t keen to how they were helping their clients. He is happy to be a part of reducing the major source of stress in most Australian families’ lives and plans on continuing to work his hardest to do as much as he can in the future. Learn more: https://www.crunchbase.com/person/graeme-holm